Over the past months we have been witnessing a new Renaissance in the cosmetics industry: the gradual recovery in sales is driving companies and producers to invest in research and innovation and launch exciting new products on the market. Abiby, a talent scout for must-have products in the world of beauty and an Italian leader in the subscription beauty box sector, has selected the most interesting products presented by exhibitors at OnBeauty by Cosmoprof.
“What was most interesting was the vast array of products that can be used as veritable lifting treatments for the whole body”, notes Valentina Abramo, Brand Partnership manager for Abiby. “Cosmetics are responding to the emphasis on protection, health and mental well-being that has radically transformed out lives over these past months.”
N&B – NATURAL IS BETTER has opted for an experiential approach with DOME EUPHORIC PERFUME, focusing on well-being and balancing the 5 senses. The winning combination of sacha inchi and Brazilian pepper - a rich source of omega 3 - together with a combination of polysaccharides, hyaluronic acid and sacran algae stimulates the release of dopamine, aka the happy chemical, fostering a sense of happiness and euphoria. By using active ingredients of natural origin, DOME EUPHORIC PERFUME, contributes to the beauty of the body and seduces the five senses counteracting stress and anxiety.
The over 60 ingredients in REJUVENATING EYE COMPLEX by EVENSWISS offer a blend of natural ingredients and active ingredients to counteract the first signs of aging around the eyes: swelling, wrinkles, and bags under the eyes. The soft and refreshing texture brings relief to tired eyes, for a vibrant, well-rested gaze.
TRIPLA PROTEZIONE 24 by PALAZZO ROSA gently protects the face from sunlight and the blue light produced by smartphones and computers, not to mention pollution, viruses, bacteria, dust, atmospheric agents, and all the assaults our skin experiences in the city every day. A shield for the epidermis and an excellent base for makeup.
BAREX ITALIANA offers a reconstructive treatment for our hair: Olioseta Oro di Luce contains styling and treatment products that combine the nutrition and velvety feel of silk proteins and linseed, wrapping hair with an invisible film that provides deep nourishment and protection. OnBeauty will feature the new product PROTEIN FILLER, which is enriched with micro-proteins from wheat and keratin proteins that rebuild and regenerate damaged locks for a true filler effect.
From the earth to the beauty case: over these months MY.ORGANICS has added ANGEL POTION – GOJI, an absolutely velvety no-rinse cream, to its range of organic products. Instantly untangles hair, making it easier to comb and providing a deep moisturizing effect without weighing hair down. Repairs and protects hair against the harmful effects of curlers, hair straighteners and hair dryers, counteracting the formation of split ends.
The acid-free, non-toxic products produced by GELLYFIT are veritable cosmetics for nails that contain effective nutritional elements. Because we want more than just bright colors for our nails; we want beneficial treatments for healthy hands.
Do you want a sneak peek of the exhibiting companies at OnBeauty?